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【With the same author name:【Wang Lilei】 Found 1 articles】
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| F270
Comply in Public but Oppose in Private? The Weaker’s Reactions in the Asymmetrical Power Channel: From the Perspective of Power Legitimacy
Zhang Hui
,
Zhang Jianyu
,
Wang Lilei
Most of the marketing channels have the characteristics of power asymmetry, among which the power of the weakers in quantity cannot be underestimated. However, the existing research of cha...
First published at: Nov 20, 2020
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ESI
doi:
10.16538/j.cnki.fem.20200806.301
Foreign Economics & Management
, Vol. 42, Issue 11
, pp. 94 - 108
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Journal of Shanghai University of Finance and Economics
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